Sports Management as a Strategic Approach for Achieving and Maintaining Peak Performance in Athletics and Game
DOI:
https://doi.org/10.31305/rrijm.2025.v10.n8.025Keywords:
Sports Management, Strategic Approach, Peak Performance, Athletics, GameAbstract
This article explores sports management as a strategic approach for achieving and maintaining peak performance in sports with a focus on national and global trends influencing the landscape. The paper delves into critical aspects of sports management, like, financial management, ethical considerations, injury and rehabilitation, technological integration, and the adaptation to changing fan behavior. Leveraging a comprehensive review of existing literature, the article saw strategic planning, investment in technology, ethical guidelines, global engagement among others as prominent sports management strategies to propel athletes into a prominent position in the realm of sports performance. The challenges posed by financial constraints in sports organizations are preventable through strategic budget allocation, public-private partnerships, and the exploration of diverse revenue streams. Ethical considerations were seen to be very necessary for the establishment of a robust code of ethics, ongoing education, and a commitment to social responsibility. The integration of technology, while reducing costs, offers opportunities for global fan engagement, athlete performance optimization, and innovative broadcasting models. Global trends, such as the emergence of sports, new sports markets, and international sponsorships, provide opportunities for exposure of athletes and officials to the international stage. The paper emphasizes the importance of community involvement, diversity and inclusion initiatives, and continuous professional development to build a sustainable and thriving sports ecosystem. It is recommended among other that Sports ministries and organizations should develop comprehensive financial strategies, with appropriate practices, that prioritizes key athletics areas such as athlete development, facility maintenance, and coaching staff salaries.
References
Adebayo, A. (2022). Evolution and revolution: Gauging the impact of technological and technical innovation on Olympic performance, Journal of Sports Sciences, 3(1), 1075-1083
Alhassan, E.B. (2019). Innovation theories applied to the outdoor sports sector: Panorama and perspectives. Society and Leisure, 3(3), 383-398.
Aliyu, N. (2021). Applying Elements of Outdoor Education in Teacher Education Innovation. Asian Social Science, 9(1), 15-21."
Hall, C.M. (2019). Urban Entrepreneurship, corporate interests and sports-mega events: the thin policies of competitiveness within the hard outcomes of neoliberalism. Sociological Review, 5(2), 59-70.
Ibrahim, C.E. (2019). User-innovators and 'local' information: The case of mountain biking. Research Policy, 3(6), 951-965.
Mong E. U; Otu, T. M; Olumba, M. O; Ohuruogu, B, N. et al; (2022). Crisis Management in sports and sports development. European Journal of Physical Education and Sports Science. 8(6). 95 – 110.
Nasiru, G.P. (2019). Are there limits to running world records? Medicine and Science in Sports and Exercise, 37, 1785-1788.
Nurudeen, A. (2015). Corporate social responsibility, social entrepreneurship and sport programs to develop social capital at community level. International Rev Public Nonprofit Mark, 1(2), 141-154
Olayinka, R.M. (2Q21). New age athletes as social entrepreneurs: proposing a philanthropic paradigm shift and creative use of limited liability company joint ventures. Wake Forest Journal of Business & Intellectual Property, 7(1), 212-242.
Parkhouse, B. L. and Pitts, B. G. History of sport management. In Parkhouse, B. L. (Ed.) (2004). The management of sport: Its foundation and application, (4th ed.). Boston: McGraw Hall Higher Education.
Sambrook, S. (2019). Towards a multidisciplinary definition of innovation. Management Decision, 4(7), 1323-1339.
Watt, D. (2004). Sports management and administration, (2nd ed). United Kingdom: Routledge.
Yahaya, S.C. (2014). Wearable sensors for Human Activity Monitoring: A review. IEEE Sensors Journal 5(3), 1321-1330.
Downloads
Published
How to Cite
Issue
Section
License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
This is an open access article under the CC BY-NC-ND license Creative Commons Attribution-Noncommercial 4.0 International (CC BY-NC 4.0).