MANJU; DADHICH, P.; SAINI, S. K. A Comparative Analysis of Traditional and Digital Promotional Strategies and Their Effectiveness in the Indian Retail Sector. RESEARCH REVIEW International Journal of Multidisciplinary, [S. l.], v. 10, n. 10, p. 237–243, 2025. DOI: 10.31305/rrijm.2025.v10.n10.027. Disponível em: https://old1.rrjournals.com/index.php/rrijm/article/view/2626. Acesso em: 4 apr. 2026.